A done-for-you quiz funnel that diagnoses lead generation gaps in your prospects' businesses and routes them to the right Brothers Automate service.
Your quiz funnel guides prospects through 5 steps, from first click to booked call.
They arrive from a social post, ad, email, or your website. The landing page hooks them with the question every business owner asks: "What's actually holding my lead gen back?"
A mix of card selections, scale sliders, multiple choice, and toggle questions. Each answer scores their lead gen maturity and tags them into one of 5 profiles. Interactive, quick, and feels like a real diagnostic.
Before seeing their results, they enter their email. By this point they're invested, so conversion rates are high (typically 40-60% of quiz starters).
They see their profile (e.g., "The Overwhelmed Operator" or "The DIY Marketer"), a specific blindspot diagnosis, and a recommended solution. Hot leads get a direct call-to-action. Warm and cold leads get nurture paths.
14 emails fire automatically based on their temperature. Hot leads get urgency and case studies. Warm leads get education. Cold leads get value-first content that builds trust over time.
This isn't a generic lead magnet. Here's what makes it convert.
Each question addresses real small business pain points: no time for marketing, tools that don't talk to each other, leads that don't convert. Prospects feel understood from question one.
Temperature scoring (0-100) automatically sorts leads into hot, warm, and cold segments. Your sales conversations start with context, not cold discovery calls.
5 distinct result profiles with tailored blindspot diagnosis, messaging, and service recommendations. Each prospect gets advice that feels custom, because it is.
14 emails across 5 sequences (Welcome, Cold Nurture, Warm Activation, Hot Path, Win-Back) fire based on lead temperature. No manual follow-up needed.
Every channel where your target audience hangs out is a place to drive quiz traffic.
Add the quiz link or embed to your homepage, services page, or as a pop-up. Turns passive visitors into qualified leads.
Share the quiz in LinkedIn posts, Instagram stories, TikTok videos. "Find your lead gen blindspot" is a natural curiosity hook for business owners.
Run Facebook and Google ads pointing directly to the quiz. Interactive ads with a quiz CTA typically outperform standard lead-gen ads by 2-3x.
Add a link to the quiz in every email you send. "P.S. Take our 2-minute quiz to find your lead gen blindspot" turns every interaction into a lead gen opportunity.
Share the quiz with complementary businesses (web designers, bookkeepers, business coaches). They share a useful tool with their audience; you get qualified leads.
Print QR codes for business cards, event handouts, or trade show booths. A quick scan starts the qualification process instantly.
Everything included in your quiz funnel package, ready for review.