Ad Strategy

Start with the highest-intent hooks. Allocate initial ad spend between Hot and Warm hooks to establish baseline performance before testing Cold.

• 1
  Launch: Hot + Warm Hooks (Days 1-7)

  Run Hot Hook (60% budget) and Warm Hook (40% budget) simultaneously. Track cost per quiz start, cost per completion, and cost per lead. Let both run for a full 7 days before making changes.

• 2
  Introduce Cold Hook (Day 8+)

  After 7 days, introduce the Cold Hook using the winning creative format from Step 1. If Hot Hook used image+badge, apply that same visual format to the Cold Hook. Allocate 20% of budget to Cold.

• 3
  Build Lookalike Audiences (100+ Leads)

  Once you have 100+ quiz completers, create lookalike audiences from your completed leads. Layer lookalikes over interest targeting for best results. Prioritize hot-scored leads for the seed audience.

• 4
  Scale Winners, Kill Losers (Ongoing)

  Review performance weekly. Scale hooks with cost-per-lead below your target. Pause any hook that fails to hit benchmarks after 14 days of data. Reallocate budget to top performers.