Back to Preview Strategy Pack - Social Content

30-Day Social Content Strategy

A complete content calendar to promote your quiz funnel across platforms.

30
Days of Content
20
Total Posts
3
Platforms
4
Content Pillars

Content Pillars

Every post maps to one of these four strategic pillars. This keeps your content focused and your audience moving through the funnel.

1

Quiz Funnels 101

Educational content explaining what quiz funnels are and why they work. Breaks down the concept for people who have never heard of it.

Best for: Cold audiences
2

Lead Gen for Your Industry

Coaches, consultants, e-commerce specific tips. Speaks directly to the verticals Brothers Automate serves with niche-relevant examples.

Best for: Targeted reach
3

Automation Workflows

How-to content and case studies about automation. Demonstrates technical credibility and shows the "before and after" of implementation.

Best for: Warm audiences
4

DIY vs Done-For-You

Comparison content that positions the service. Helps prospects self-select into the done-for-you offer by showing the effort gap honestly.

Best for: Conversion

Platform Strategy

Each platform serves a different audience and purpose. Here is how to approach each one for maximum impact.

LinkedIn

LinkedIn

Best for B2B coaches, consultants
Post frequency 3x / week
Content types Educational posts, case studies, polls
Best posting time Tue - Thu, 8 - 10 AM
Instagram

Instagram

Best for Coaches, course creators
Post frequency 4x / week + stories daily
Content types Carousel tips, reels, quiz teasers
Best posting time Mon - Fri, 11 AM - 1 PM
TikTok

TikTok

Best for Broader reach, younger audience
Post frequency 3 - 5x / week
Content types Quick tips, food truck hooks, quiz reveals
Best posting time Tue - Sat, 7 - 9 PM

Week-by-Week Calendar

Each week has a strategic theme that moves your audience from awareness to engagement. Posts are color-coded by platform.

1
Week 1 -- Awareness
Goal: Introduce the concept. Reach cold audiences. Build curiosity.
Mon
LinkedIn
"The #1 reason your leads aren't converting"
Educational post about lead qualification. Frame the problem: most businesses collect contacts, not qualified leads. End with a question to drive comments.
Educational Post
Tue
Instagram
"5 signs your lead gen has a blindspot"
Tip carousel (5 slides + CTA). Each slide reveals one sign: inconsistent leads, low conversions, no segmentation, manual follow-up, zero data on who visited. Final slide: "Take the quiz to find yours."
Carousel (5 slides)
Wed
TikTok
"We ran a food truck for 4.5 years. Here's what we learned about leads."
Origin story hook. Start with the food truck visual, pivot to the lesson: every customer interaction taught them something about qualification. Keep it under 60 seconds.
Story Hook (60s)
Thu
LinkedIn
Poll: "What's your biggest lead gen challenge?"
LinkedIn poll with 4 options: Not enough leads / Wrong leads / No time for follow-up / Don't know what's working. Drives engagement and gives data for future content.
Poll (Engagement)
Fri
Instagram
"Quiz funnel vs regular form -- the numbers don't lie"
Reel showing side-by-side comparison. Form: 2-5% conversion. Quiz funnel: 10-40% conversion. Use on-screen text with punchy edits. End with: "Which one are you using?"
Reel (Comparison)
2
Week 2 -- Credibility
Goal: Build trust. Show proof. Warm up engaged followers.
Mon
LinkedIn
"How one coach went from 5 leads/month to 50 with one quiz"
Case study format. Set the scene: coach was posting daily, getting crickets. Implemented a quiz funnel. 30 days later: 10x leads, 3 new clients. Share specific numbers and the before/after.
Case Study
Tue
Instagram
"Behind the scenes: building a quiz funnel"
BTS carousel showing the process: research, question design, scoring logic, result pages, email sequences, deployment. Makes the service tangible. Shows craftsmanship without revealing the recipe.
Carousel (BTS, 6 slides)
Wed
TikTok
"Stop. Collecting. Email. Addresses. Start qualifying leads."
Punchy, fast-paced tip. Each word gets its own beat. Then break down the difference: an email is a contact, a qualified lead has told you their problem, budget, and timeline. Under 45 seconds.
Quick Tip (45s)
Thu
LinkedIn
"The tech stack that replaces 3 marketing tools"
Educational breakdown: Most small businesses pay for a form builder + email tool + CRM. A quiz funnel replaces all three. Walk through the stack: Astro + Supabase + Resend. No jargon, just outcomes.
Educational Post
Fri
Instagram
"Your blindspot revealed" -- quiz teaser with CTA
Reel teasing the quiz. Show a quick screen recording of taking the quiz, then the reveal moment. Create FOMO: "427 business owners have already found theirs." Link in bio CTA.
Reel (Quiz Teaser)
3
Week 3 -- Conversion
Goal: Drive quiz completions. Convert warm leads. Direct promotion.
Mon
LinkedIn
"Why I stopped using Mailchimp for lead gen"
Contrarian take that gets attention. Not anti-Mailchimp, but anti-using-the-wrong-tool. The point: email tools collect contacts, quiz funnels qualify leads. Different tools for different jobs.
Contrarian Take
Tue
Instagram
"Take our free quiz: What's Your Lead Gen Blindspot?"
Direct promotion carousel. Slide 1: hook question. Slides 2-4: what you will learn (your profile, your blindspot, what to do next). Slide 5: CTA with link in bio. Clear and direct -- this is the conversion post.
Carousel (Direct Promo, 5 slides)
Wed
TikTok
"POV: Your quiz funnel qualifies leads at 3am while you sleep"
Lifestyle/aspirational format. Split screen: left side is you sleeping, right side shows the quiz funnel working -- new lead comes in, gets scored, receives personalized email. The automation dream, visualized.
POV / Lifestyle (45s)
Thu
LinkedIn
"I used to spend 15 hrs/week on lead gen. Now I spend 2."
Transformation story. Before: manually following up, creating content with no strategy, chasing cold leads. After: quiz funnel runs 24/7, leads self-qualify, email sequences do the nurturing. Personal and specific.
Transformation Story
Fri
Instagram
"Quiz results: which profile are you?"
Share results format. Show all 5 quiz profiles (Overwhelmed Operator, DIY Marketer, Scaling Struggler, Tech-Hesitant Traditionalist, Growth-Ready Investor). Ask followers to comment which one they relate to most.
Interactive (Results Share)
4
Week 4 -- Community
Goal: Deepen engagement. Build relationships. Seed repeat awareness.
Mon
LinkedIn
"Ask me anything about quiz funnels"
Open engagement post. Invite questions about quiz funnels, lead gen, automation, or building a service business. Respond to every comment. This builds relationships and gives you content ideas for next month.
AMA (Engagement)
Tue
Instagram
User spotlight / testimonial carousel
Feature a client or quiz taker. Show their results, their experience, and what they learned. If you do not have a testimonial yet, use a "What quiz takers are saying" format with anonymized insights from quiz data.
Carousel (Testimonial, 4 slides)
Wed
TikTok
"Food truck to funnel builder: the full story"
Longer origin story. Walk through the full arc: food truck grind, discovering automation, building for yourself, then building for others. This is your signature content piece. Aim for 90-120 seconds.
Story (90-120s)
Thu
LinkedIn
"3 things I wish I knew before my first quiz funnel"
Lessons learned format. 1: The questions matter more than the design. 2: Scoring logic determines email ROI. 3: A quiz without follow-up emails is just a survey. Honest, practical, positions expertise.
Lessons Learned
Fri
Instagram
"Week in review: what our quiz data told us"
Data share reel. Pull real stats from your quiz analytics dashboard: how many people took the quiz, most common result profile, most surprising answer pattern. Makes you the authority on quiz funnel data.
Reel (Data Share)

Key Reminders

Voice Consistency

Every post should sound like having expert friends -- fun, professional, relatable. Lead with the food truck story and operator experience. Never sound like an agency pitch deck.

One CTA Per Post

Do not ask people to like, share, comment, AND visit a link. Pick one action per post. Awareness posts ask for engagement. Conversion posts drive to the quiz. Keep it simple.

Repurpose Across Platforms

A LinkedIn case study can become an Instagram carousel and a TikTok. Adapt the format, not the message. Write once, publish three times with platform-native adjustments.

Track What Works

After 30 days, review which posts drove quiz completions (check UTM sources in your analytics dashboard). Double down on what converts, retire what does not.