Your Complete Quiz Funnel Package

Everything you get when we build your custom quiz funnel — from strategy to deployment

50+
Production Files
14
Email Sequences
5
Video Assets
1
Command to Deploy
The Complete Package

More Than Just a Quiz

This isn't a template. Every quiz funnel is custom-built for your business with deep market research, brand-matched design, and automated systems that work 24/7.

📊

Research-Powered

We analyze your market, competitors, and customers to create quiz questions that actually segment leads meaningfully.

🎨

Brand-Matched

Design automatically adapts to your brand colors, fonts, and visual style. Looks like you built it in-house.

Production-Ready

Not a prototype. Real, deployable code with database, APIs, email automation, and analytics built in.

What's Included

Complete Deliverables Breakdown

🎯

Interactive Quiz Application

The core experience that captures and scores your leads

What's Included

  • Landing Page — SEO-optimized page that drives quiz starts
  • 6-12 Custom Questions — Strategically designed to segment your audience
  • Email Capture Form — Collects contact info before showing results
  • 3 Result Pages — Custom content for hot, warm, and cold leads
  • Progress Indicators — Animated progress bar and question transitions
  • Mobile-Responsive — Perfect experience on all devices

Technical Features

  • 5-factor scoring engine (FIT, NEED, TIMELINE, ECONOMICS, AUTHORITY)
  • Real-time score calculation
  • Animated transitions between questions
  • Form validation and error handling
  • Analytics event tracking on every interaction

Files Generated

index.html quiz/index.html quiz/quiz.js quiz/styles.css quiz/thank-you.html
✉️

Automated Email Sequences

14 pre-written emails that nurture leads automatically

Email Sequences Included

Sequence Emails Purpose Trigger
Welcome 3 Introduce brand, deliver results All quiz takers
Cold Nurture 4 Education + brand story Score: 0-49
Warm Activation 3 Social proof + product guides Score: 50-79
Hot Path 2 Direct CTA + urgency Score: 80-100
Win-Back 2 Re-engage non-openers No opens in 7 days

Automation Features

  • Scheduled Sending — Emails sent at optimal intervals automatically
  • Database-Stored Templates — Easy to edit without redeploying code
  • Segment-Based Routing — Each lead gets the right sequence for their score
  • Personalization Tags — Name, business, quiz results inserted automatically
  • Email Tracking — Logs when each email is sent and delivered

What You Get

email-sequences.md email-sequences.csv email-sequences.html api/email-sender.js
📈

Analytics Dashboard

Real-time insights into your funnel performance

Dashboard Features

  • KPI Cards — Page views, start rate, completion rate, email captures
  • Conversion Funnel — Visual breakdown of drop-off at each step
  • Temperature Distribution — Pie chart showing hot/warm/cold split
  • Daily Activity Chart — Timeline of quiz activity over past 30 days
  • Answer Distribution — See which answers are most popular
  • UTM Source Tracking — Know which marketing channels drive conversions
  • Recent Leads Table — Latest submissions with scores and segments

Events Tracked

✓ Page views
✓ Quiz starts
✓ Questions viewed
✓ Answers selected
✓ Email captured
✓ Quiz completed
✓ Results viewed
✓ CTA clicked

Security & Access

Password Protected: Dashboard is secured with environment variable password. Only you can access your data.

Access URL: [your-domain]/admin

🎨

Custom Design System

Brand-matched visual identity with 5 design modes

Design Modes

Your quiz is automatically designed in one of 5 visual styles based on your brand personality:

Mode Characteristics Best For
Soft Rounded corners, gentle shadows, bouncy animations Food, wellness, family brands
Sharp Angular edges, bold contrasts, precise animations Tech, finance, professional services
Glass Frosted backgrounds, transparency, subtle depth Modern apps, luxury brands, premium services
Glossy Gradient backgrounds, shine effects, vibrant colors Consumer products, entertainment, creative industries
Minimal Clean lines, generous whitespace, subtle motion Professional services, B2B, consulting

What's Customized

  • Color Palette — Primary, secondary, backgrounds, and feedback colors
  • Typography — Google Fonts selected to match your brand voice
  • Spacing System — Consistent rhythm throughout the design
  • Component Styles — Buttons, inputs, cards, progress bars
  • Motion Patterns — Entrance, transition, and exit animations
  • Responsive Breakpoints — Mobile, tablet, and desktop layouts

Design Documentation

You'll receive a complete design.md file with:

  • Hex codes for all colors
  • Font names, sizes, and weights
  • Spacing values and guidelines
  • Copy-paste CSS for each component
  • Animation specifications
🎬

Video Assets (Remotion)

5 video components ready to render for social media and ads

Video Templates Included

Quiz Intro Teaser (15 seconds)

Eye-catching animation to promote the quiz on social media. Shows quiz preview with brand colors.

Result Reveal - Hot Lead (30 seconds)

Celebratory animation for high-scoring quiz takers. Emphasizes product recommendations and next steps.

Result Reveal - Warm Lead (30 seconds)

Engaging animation for mid-range scores. Focuses on education and value proposition.

Result Reveal - Cold Lead (30 seconds)

Friendly animation for early-stage leads. Builds trust and introduces the brand story.

Social Ad (15 seconds)

Instagram/TikTok ready ad promoting the quiz. Optimized for vertical mobile format.

Technical Specs

  • Format: React/TypeScript components (.tsx files)
  • Rendering: Use npx remotion render to create MP4 files
  • Customizable: Edit text, colors, timing in the .tsx files
  • Aspect Ratios: 16:9 (landscape), 9:16 (vertical), 1:1 (square)
  • Resolution: 1080p by default, adjustable up to 4K

Use Cases

📱 Instagram Stories
🎵 TikTok ads
📘 Facebook feed
🔗 LinkedIn posts
📧 Email embeds
🌐 Website headers
⚙️

Backend Infrastructure

Production-grade database, APIs, and automation

Database Schema (6 Tables)

Table Purpose
leads Stores contact info, quiz score, and segment (hot/warm/cold)
quiz_responses Records every answer to every question for analysis
recommended_products Tracks which products were recommended to each lead
email_log Manages email queue and tracks delivery status
email_templates Stores all 14 email templates for easy editing
analytics_events Captures all funnel events for dashboard reporting

API Endpoints (4 Functions)

  • POST /api/quiz-submit — Processes quiz submissions, calculates scores, schedules emails
  • POST /api/analytics-event — Logs funnel events (page views, clicks, completions)
  • GET /api/analytics-query — Fetches dashboard data (password protected)
  • CRON /api/email-sender — Runs hourly to send scheduled emails from queue

Setup Automation

One-command database setup:

npm run setup-db

This script automatically:

  • Creates all 6 tables with proper indexes
  • Seeds email templates from CSV
  • Configures table prefixes for multi-tenant setups
  • Validates database connection
📋

Strategy Documentation

Complete breakdown of research, architecture, and decisions

Documents Included

Document What It Contains Format
Market Research Customer segments, psychological angles, competitor analysis MD + HTML
Product Catalog All products with descriptions, pricing, categories JSON + MD
Quiz Architecture Scoring model, question strategy, segmentation logic MD
Design Specs Colors, fonts, spacing, component CSS MD
Quiz Copy All questions, answers, progress messages, result pages MD
Copy Explainer Detailed breakdown of every copywriting decision HTML
Landing Page Copy Headline, benefits, CTAs, SEO meta tags MD
Email Sequences All 14 emails with subject lines and timing CSV + MD + HTML
Questions & Answers Complete Q&A export for easy review CSV + MD

Client Preview Site

All strategy documents are published to a GitHub Pages preview site for easy client review.

Includes:

  • Navigation page linking to all documents
  • Formatted HTML versions of research and copy
  • Interactive email sequence preview
  • Quiz copy explainer with psychology breakdown
🚀

Deployment Package

Everything needed to launch and maintain your quiz funnel

Documentation

  • README.md — Project overview, quick start, folder structure
  • POST-COMPLETION-GUIDE.md — Step-by-step deployment walkthrough with screenshots
  • builder-prompt.md — AI-ready instructions to rebuild or modify the quiz
  • .env.example — Template for all environment variables

Deployment Steps

1. Create Supabase Project

Free tier supports 50,000 monthly active users. Get API credentials from dashboard.

2. Configure Environment

Copy .env.example, add Supabase credentials, set admin password.

3. Setup Database

Run npm run setup-db to create tables and seed templates.

4. Deploy to Vercel

Run vercel --prod or connect GitHub repo via dashboard.

5. Add Environment Variables

Copy env vars to Vercel project settings and redeploy.

6. Verify & Test

Complete a test quiz, check database, verify emails scheduled, access dashboard.

GitHub Repositories

Your quiz funnel is published to two repositories:

  • Private Repo — Complete codebase with all files and deployment config
  • Public Preview Repo — Client-facing documentation on GitHub Pages
Under the Hood

Technical Specifications

Production-grade infrastructure built on modern, scalable technologies

Frontend Stack

  • Vanilla HTML5/CSS3/JavaScript (no framework bloat)
  • Responsive design (mobile-first)
  • CSS custom properties for theming
  • Local image assets (fast loading)
  • Accessibility-compliant (WCAG 2.1)

Backend Stack

  • Vercel Edge Functions (serverless)
  • Supabase (PostgreSQL database)
  • Cron jobs for email automation
  • Environment-based configuration
  • Multi-tenant table prefixes

Email Integration

  • Resend.com API (optional)
  • Template-based emails
  • Scheduled sending via queue
  • Personalization with merge tags
  • Delivery tracking and logs

Analytics & Tracking

  • Event-based tracking (8 event types)
  • Session tracking via UUID
  • UTM parameter capture
  • Chart.js for visualizations
  • Password-protected dashboard
Monthly Operating Costs

Affordable to Run

Free tier covers most small to medium businesses

Service Free Tier Paid Tier (if needed)
Vercel (Hosting + APIs) 100GB bandwidth, unlimited sites $20/mo (Pro plan)
Supabase (Database) 500MB database, 50K users/mo $25/mo (Pro plan)
Resend (Email - Optional) 100 emails/day $20/mo (1K emails/mo)

Total: $0/mo for most businesses on free tier, ~$45-65/mo at scale

Complete Package

50+ Production Files

Code Files

  • 5 HTML pages
  • 3 CSS files
  • 2 JavaScript files
  • 4 API endpoints
  • 1 SQL schema
  • 1 Setup script
  • 5 Remotion components

Documentation

  • 9 Strategy documents (MD)
  • 4 Client previews (HTML)
  • 3 Data exports (CSV/JSON)
  • 3 Configuration files
  • 1 README
  • 1 Deployment guide
  • 1 Builder prompt

~5,000 lines of production code generated automatically

Ready to Build Your Quiz Funnel?

Everything you need to capture, score, and nurture leads automatically.

Get Started